Here are the five cars most in demand by the 1%.
Tesla Model S
Mercedes-Benz E-Class
Jeep Grand Cherokee
BMW 3 Series
Ford F Series
The most popular cars among residents in 15 of the 25 wealthiest zip codes in the U.S., where median home prices range from $3.4 million to $6.7 million, include those typically associated with middle-income buyers. Even buyers with plenty of disposable income to spare — think Silicon Valley — are opting for a luxury car that’s more of a social statement than a financial one. The Tesla Model S, the first luxury all-electric vehicle, accounted for most car sales in eight (all in California) of the 25 most expensive zip codes, according to Edmunds. It has a starting price of roughly $71,000 though most purchases are in the $90,000-plus range.
To be clear, it’s not that the affluent aren’t buying super expensive cars but those purchases tend to occur less often, says Jessica Caldwell, senior analyst at Edmunds. Secondly, these lower-cost cars are probably adding to an arsenal of cars they already own.
줄이면 미국내 잘사는 지역의 자동차 구매차량을 보니 테슬라외 4개 종이 나왔다. 그렇다고 해서 그들이 값비싼 차를 사지 않는다는 것은 아니다.
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내가 주목하는 부분은 테슬라라는 전기차의 약진이다.
보통 문화란 부유계층에서 저소득 계층으로 흐르는곤 하는데 이런 부유층의 전기차 수요는 자동차 산업에 큰 영향을 끼칠 것으로 보여진다.
